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  • 讀者出版傳媒股份有限公司

    上市公司:讀者傳媒

    股票代碼:603999

    富康年:與《讀者》相伴20年共成長

    2019-06-27 15:58 來源: 《甘肅日報》作者: 謝志娟?

    摘要:富康年認識到,在新技術下激活品牌,進而帶動《讀者》整體轉型升級,是《讀者》刻不容緩的戰略選擇。從一名編輯到全面主持雜志社的編輯經營工作,從《讀者》團隊中成長起來的富康年與《讀者》共成長。

    QQ截圖20190703155735

    進入出版業22年,富康年與《讀者》相互陪伴近20年。

    當他是《讀者》的一名普通編輯時,堅持《讀者》一貫的高品位,刊發了一系列富于個性色彩、廣受好評的文章。

    當他出任《讀者》綜合部主任后,協助世界品牌實驗室和《經理人》雜志首次對“讀者”品牌價值進行評估發布,此后一直延續,使《讀者》的品牌價值得以量化;同時策劃了一系列全新體驗《讀者》的活動,使《讀者》衍生文化產品影響不斷擴大。

    富康年負責《讀者》雜志的編輯工作后,進一步做精、做細、做優《讀者》,使《讀者》內容質量得以穩定提高。在編輯理念上,守正創新,大力提倡解放思想編雜志,與時俱進,倡導輕松閱讀,增強與讀者的互動,創設了一批更貼近讀者、貼近時代的欄目。

    近年,隨著新媒體崛起,《讀者》品牌也開始出現老化跡象。富康年認識到,在新技術下激活品牌,進而帶動《讀者》整體轉型升級,是《讀者》刻不容緩的戰略選擇。他深入研究行業發展趨勢,提出墨香《讀者》與數字《讀者》比翼齊飛,制定了數字出版的中長期規劃。讀者微信發展至今,已成為讀者新媒體戰略轉型中的核心產品之一,粉絲達到500萬,總體閱讀量持續增長,全年圖文總閱讀人數達1.6億,在權威排行榜里全網排名31名,在文化類排名穩居前十,期刊類排名第一。積極響應國家大力推動全民閱讀的號召,創立讀者讀書會,提出“24本書主義”,倡導“通識閱讀”,推出“讀者薦書”書系。主持科技部科技支撐計劃項目“網絡有聲閱讀關鍵技術與應用示范”。創新布局知識付費的內容生態,打造媒體內容加知識服務,視頻音頻加融合發展,兩微一端加廣告經營,雜志付費加社群聚合的知識服務產業,逐步實現讀者由內容提供商向綜合知識服務商的轉變。富康年堅持的讀者新媒體發展策略,投入少,風險可控,推進扎實,效果明顯。為傳統紙質大刊轉型發展提供了可資借鑒的模型,得到業內好評。

    在創造良好經濟效益的同時,富康年利用《讀者》雜志廣泛的影響力和號召力,積極投身公益事業,勇于承擔社會責任,樹立了良好品牌形象。目前,《讀者》雜志品牌價值已達302.23億,成為國內公認的典型“雙效”期刊。

    從一名編輯到全面主持雜志社的編輯經營工作,從《讀者》團隊中成長起來的富康年與《讀者》共成長。黨的十八大以來,他多次組織研討、調研,根據黨對新聞輿論工作的時代要求及人民群眾的閱讀需求,對《讀者》雜志的內容和形式有針對性地作出調整。作為全國人大代表,富康年時刻牢記自己的職責,為黨的事業,為人民的利益鼓與呼,積極倡議向世界講好中國故事,傳播好中國聲音。

    責任編輯:萬鑫

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